Malalco

Malalco is a company that takes the discarded vegetables and produces crystal water from them, offering a environment-friendly product.

The brief was for a simple logo to comunicate the organic origins of the water without any explicit reference to vegetables. My concept included all the necessary elements in an abstract concept: the facing down triangle, in alchemy, is the symbol for waster and the subtle gradient from light blue to light green was a way to express the transformation from vegetables to water.

This logo is an unused concept.
CLIENT
Malalco
Occupancy
Food & Beverage
YEAR
2017